Franchise & Management

Franchise System

The hotel franchise system is an attractive option for entrepreneurs aiming for success in today's competitive hospitality sector. A robust brand, operational support, and global reach are essential factors for a successful hotel operation. Innovation and a focus on customer satisfaction are key elements that set hotel franchise operators apart in the industry. If you aim to enhance your strength in this field with brands under Coral Group Hotels, feel free to contact us. Contact Us

Quality Management System

We, at Coral Group Hotels, believe that high customer satisfaction leads to guest loyalty, and the guest loyalty leads to a competitive advantage. It is the constant goal of Coral Group Hotels to meet customer needs and expectations in the best way possible with management systems and tools, to offer products and services with high quality standards, and to ensure maximum customer satisfaction. In line with this goal,

Coral Group Hotels has created quality management systems since its establishment and is constantly improving these systems. Coral Group Hotels has created its quality management system in line with the requirements of ISO 45001 - Occupational Health and Safety System, ISO 22000 Food Safety Management System, ISO 14001 Environmental Management, ISO 9001 Quality Management, ISO 10002 - Quality Management - Customer Satisfaction and ISO 50001 Energy Management Systems. Coral Group Hotels believes that it will contribute to the achievement of common goals by sharing its experiences and knowledge in this field with its business partners

Health & Safety Requirements

In addition to providing its business partners with the requirements regarding main service processes, Coral Group Hotels provides guidance documents and standard operating procedures in the fields of Complaint Management, Compensation Management, Online Reputation Management, Guest Satisfaction Measurement, Water Safety, Food Safety, General Safety and provides onsite audit and reporting services in some of these areas Read More

Complaint Management

In addition to providing its business partners with standard operating procedures based on the ISO 10002 standard regarding the complaint handling process, Coral Group Hotels regularly reports the complaints submitted by the tour operators within the Coral Travel Group and provides support in determining the areas where the most complaints are received Read More

Compensation Management

Coral Group Hotels commits to presenting its products and services to its guests as announced on contracts, catalogs, advertisements, agency web sites, official websites with strict compliance with the legal requirements. Coral Group Hotels expects its business partners to strictly comply with these requirements. In case the guests cannot receive the product/service they paid for as promised, due to a deficiency or defect in the product/ service delivery processes; Coral Group Hotels expects its business partners to handle these cases as a possible post-accommodation compensation claim and to solve such cases to ensure guest satisfaction before the end of their stay. Coral Group Hotels expects its business partners to provide the necessary compensations to its guests in line with the standard operating procedures provided Read More

Online Reputation Management

The surveys carried out by Coral Group Hotels ask the guests the main reasons why they preferred the hotel and 47% of the participating guests mentioned that “Online Reviews” were the principal factor in their preference. While this outcome brings new opportunities, it also means new responsibilities for the Coral Group Hotels and its partners. Coral Group Hotels provides marketing support to its business partners in this field and provides standard operating procedures with documented guidelines. Coral Group Hotels expects its business partners to make contract with the service providers they work with in this field Read More

Guest Satisfaction Measurement

Coral Group Hotels believes that guest satisfaction cannot be improved if not measured and with its long term experience on guest satisfaction measurement, Coral Group Hotels provides regular reports based on the surveys collected by the tour operators within the Coral Travel Group. Based on these guest satisfaction measurements, Coral Group Hotels also provides support to its business partners in determining the areas to be improved. Coral Group Hotels expects its business partners to make contract with the service providers they work with in this field Read More

Water Safety

Coral Group Hotels provides guidance documents and standard operating procedures that include precautions and emergency procedures to prevent the occurrence of Legionella infections in line with the standards established by the European Working Group on Legionella Infections (EWGLI)Read More

Food Safety

Coral Group Hotels expects its business partners to organize the production and presentation processes and facility infrastructure regarding food safety in accordance with International Food Standards and provides on-site audit and reporting services for these processes. Coral Group Hotels provides its business partners with guidance documents and standard operating procedures based on the CODEX Alimentarius standards (CXC 1-1969 and CAC/RCP 39-1993) Read More

General Safety

Coral Group Hotels expects its business partners to take the necessary precautions to protect health and safety of people in their area of responsibility (guests, employees, visitors, suppliers, etc.) and to create a security system that includes appropriate response methods to the incidents. Coral Group Hotels provides guidance documents and standard operating procedures in this field to its business partnersRead More

Supplementary Services

Sales and Marketing

• Sales support, provided that a contract with all ODEON Tours / Coral Travel affiliates be signed
• Sales performance monitoring
• Study tours for agencies
• Agency workshops
• Travel fairs, Roadshows
• Brand promotional materials
• Blogger cooperations
• Business breakfast organizations
• Web banner promotion on the tour operators’ own websites
• E-mail marketing and bulletins
• Digital and printed brand catalogues
• Online brand advertising on popular channels
• Webinars
• Social media official brand accounts content management
• Open air posters/pole ads ads across Türkiye Read More

Sales Network

Our aim is to take our large sales network to the highest level with internal and external communication channels.
Our goal is to bring our extensive distribution network to the highest level with internal and external communication channels.
Strong sales strategies of our tour operators in our main markets and a sales network of our own and partner agencies are created to achieve efficient results.
Moreover, the possibility exists to support our sales force through respectable and strong other tour operators and existing international cooperations. Read More

Concept Development

Coral Group Hotels creates carefully developed concepts with the aim to generate customer satisfaction at the highest level. Read More

Training Development

Coral Group Hotels is aware that the key factor that provides longterm competitive advantage is corporate culture, and acts with the awareness that it is its employees who create this culture. In order to achieve our goals, we receive the most valuable support from our employees and organize trainings to increase the competence levels and participation of our employees and we provide the required resources.
Coral Group Hotels is aware that the employees are the key element of the service industry and expects its business partners to provide their employees with necessary trainings to ensure that their service quality meets the standard requirements.
Coral Group Hotels provides trainings* to its business partners including "Training of the Trainer", "Service Culture", "Complaint Management" and expects its business partners to create their own training plans and train their employees based on standard operating procedures.
*Training topics may vary according to the country, characteristics and sub-brand of the hotel Read More

Sustainable Development

We believe that the tourism sector, which benefits most from natural resources, should do its part to protect and improve environmental values and living conditions. We believe that our work on integrating with our community and taking part in the solution of social problems will contribute to ensuring sustainability in tourism.
Coral Group Hotels started its sustainable tourism activities in 2010 with the Travelife certification of Marvida Family Eco. In the following years, all facilities within Coral Group Hotels were included in the Travelife certification system and received certificates at the "Gold" level, the highest level of the system. Following the publication of the Global Sustainable Tourism Criteria by the Global Sustainable Tourism Council (GSTC), all facilities within Coral Group Hotels received certificates at the third stage level in November 2022.
Coral Group Hotels is committed to respecting all internationally accepted human rights regarding its activities and complies with all legislation and agreements in this context. In this regard, we treat all our guests and employees equally, regardless of race, color, gender, religion, opinion, age, social and marital status, family origin, physical or mental disability and sexual orientation.
Coral Group Hotels participates in various charity campaigns and supports local social projects with sponsorships, donations and charity. While carrying out these activities, international children's rights policies are followed and a role is taken in the protection of cultural heritage.
Coral Group Hotels believes that it will contribute to ensuring sustainability in tourism by sharing its experiences in this field with its business partners Read More

Security Consulting

Odeon Security and Consulting (OGD) As a response to the increasing need for customer-friendly and high quality private security and consulting services, OGD Security was established in 2005 and has been operating since then as a private security firm with Quality Management System (ISO 9001-2000) and Occupational Health and Safety Management System (OHSAS-180001) certificates.
Services and activities
• Security projects and consulting services
• Private security and similar organizations
• Touristic properties
• Shopping malls
• Business centers
• Festivals
• Exhibitions
• Concerts
• Trade fairs
• Holiday villages
• Hotels / MotelRead More